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The High Cost of Not Having a Strategy for Internet Marketing

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It is surprising that some businesses are not making full use of the power of the Internet. Online marketing has been proven to pay for itself and is known to be making a big difference to business growth and revenue. There is a cost to any business that does not have a strategy for online marketing.

Many business to business companies have found, within a very short time, that online marketing now plays a critical role in enhancing the bottom line. For many, it has become their preferred method for building awareness and generating sales.

A TrendNo Business Can Afford to Ignore

Just about every consumer is now using the Internet at some point when they when they want to use a service or purchase a product. Internet users click on links when they are actively looking to buy some sort of product or want to use a specific type of service.

The nature of online marketing means that by the time someone arrives at a website, much of the sales process has already taken place and they are ready to become a paying customer.

Business people who already have a strategy for online marketingknow how to exploit the way that most people now do business.

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